St. Julian Winery & Distillery has partnered with Western Michigan University’s Center for Principled Leadership and Business Strategy program. Together, they have released Bronconess Peach Bubbly just in time for the holiday season.
Bronconess serves as Western Michigan University’s student-run wine brand. Previously, the program launched three wines: a Cabernet Sauvignon, a red blend, and a white blend. With the release of Peach Bubbly, the students mark their first collaboration with St. Julian Winery & Distillery.
“This initiative highlights an impressive level of creativity for a university program,” says John Braganini, President of St. Julian Winery. “The students bring skill, creativity, and ambition to the project.” He adds, “Equally important, this partnership supports community outreach. It has been exciting to watch our team work alongside students to develop a product ready for the marketplace.”
Through the program, students gain valuable hands-on experience in business and product development. At the same time, the initiative raises funds that support student scholarships. These scholarships recognize students who exemplify the values of being a Bronco.
“We are proud to support a program that delivers real-world business experience,” says Apollo Braganini, Vice President of Sales at St. Julian. “At the same time, the program gives back by providing scholarships to deserving students.”
